The LEGO Group Wins the IntraTeam Prize 2020
By Anette Wittenberg, IntraTeam.
During its 15 years’ history, the IntraTeam Prize has seldom had two such well-matched finalists. This year, the battle was between The VELUX Group and The LEGO Group. Both are global with strong brands and same conditions as production companies. Both have recently launched intranets of high quality built directly on the Microsoft O365 SharePoint platform. The users in The LEGO Group are the most satisfied, and therefore their solution wins.
With scores between 50 and 63% in the IntraTeam benchmark, the intranets of the two finalists are the very best amongst this year’s participants and previous winners of the IntraTeam Prize.
The solid results of both teams are attributable to a thorough and impressive effort across the organizations. The VELUX Group generally scores slightly higher on most parameters in the benchmark primarily because of more homogeneous management support, an exemplary network of editors and marginally more advanced intranet governance.
It is an accomplishment to achieve high scores in a benchmark and yet another to do the same in a user survey. It is a difficult task to please all target groups while mapping and accommodating the complex requirements of international environments with multiple locations and a variety of different company and working cultures.
In the user survey, the percentage of employees in the LEGO Group who find their intranet useful and indispensable is higher than that of The VELUX Group. This proved to be the deciding factor in this competition and therefore The LEGO Group wins the IntraTeam Prize 2020.
LEGO Web was relaunched in the fall of 2019 as one of the pioneers in using the SharePoint platform built from scratch; ie. without a vendor product or other major customization. This was achieved through close collaboration between Allan Bau Madsen from IT and Martin Sandgaard from Communication as front runners.
Pivotal to the “Full portal strategy” of The LEGO Group is the inclusion of all primary user facing portals with the user experience and journey as the main focus of continuous development and improvement. LEGO Web must be the main entrance to daily work. LEGO Web and Service Portal are already connected, and more connections and integrations with other portals are to follow.
“The LEGO Intranet is THE place for keeping up with corporate news, finding services, getting help and finding people in the organizational hierarchy. It is also where you build and maintain repositories for the teams in which you work and where you start your self-service. I use it every day…”, says CIO, Henrik Amsinck.
Digital Employee Experience in Focus
”It is very rewarding and motivating to see that our focus on the digital employee experience is converted into improved user satisfaction”, says Allan Bau Madsen who is Product Owner, User Experience, Mobility & Portals”. ”To that end, we have built an efficient team with various competencies and the same target in sight. We have come quite a long way in the process, but it is clear to us that more work still remains to be done and we will stay on track”.
It is worth noting that the intentions pertaining to an improved digital employee experience are systematically realized through the efforts of two usability experts assigned to the digital workplace team.
Yammer in the LEGO Group
It has been quite a while since Martin Sandgaard visited one of IntraTeam’s networking groups and told the participants about his fledgling experiences using Yammer. It was launched more or less as an experiment and gradually developed into an important channel for internal communication and knowledge sharing for staff and managers.
”Today, Yammer has reached a level where I can convincingly call it a success because it is indispensable. With 500,000+ reads a month and an ”active user” rate above 50, there is no denying its importance. Yammer facilitates internal communication planning and enables community building through social engagement and LIVE global town halls with real time dialogue’, Martin says.
The first step in the IntraTeam Prize process is filling in the benchmark model of IntraTeam. The answers are verified by IntraTeam in a half-day session after which the employees are asked to assess the quality of their intranet and digital workplace in a user survey.
With a benchmark score of 50%, The LEGO Group lies far above the average benchmark of 22%, and their scores in the user survey are also very good.
IntraTeam congratulates The LEGO Group on winning the IntraTeam Prize 2020.