Every successful company focuses its attention on understanding customers’ needs but rarely focuses the same level of awareness towards their employees.

The personas help project members understand and empathize with user groups they may never see face to face.

The project’s goal was to understand Mayo Clinic’s employees better, so designers, developers, and analysts could create better products and services; if the employees were supported with user-friendly tools and resources, they would provide better patient care.

Several unique challenges faced the team. Creating personas on this scale was new territory, even for the vendor who worked with Mayo Clinic to develop the methodology they now use. Additionally, creating personas that are not project-specific posed difficulty because they didn’t know what kind of information they would need to gather ahead of time.

Mayo Clinic has launched several successful products using these personas and saving time and money by giving a usable quality product.

Key takeaways:

• Why institutional personas are essential and how personas help the project team understand and empathize with users
• Steps used in the process of creating institutional personas and usage of personas
• Challenges faced during the creation and maintenance process of the institutional personas
• Best practices of persona validation process and governance
• What others learn from our approach to promoting empathy for users

Webinar with John A. Schultz, Senior User Experience Designer, Mayo Clinic.

John Schultz is a Senior User Experience Designer and works on the enterprise intranet team in Enterprise Technology Services at Mayo Clinic. He has provided strategy and design for various clinical and operational design projects spanning from intranet sites and related initiatives to digital signage and the media-on-demand system. John has over 20 years of experience working in visual and UX design and holds a BFA in Visual Communication.

Membership subscription

This webinar is a part of our networking group membership, which allows you to participate in networking meetings and webinars.

The cost of the membership is 1299 Euro for a yearly membership. NOTE: Consultants and system vendors do not have access to become a member.

Sounds interesting? Please send us a mail at info@IntraTeam.com to get a free meeting or webinar.

Free and non-committal

You have the opportunity to try this webinar for free. It gives you the chance to see if this webinar could be something for you and if you want to try a subscription. There are only a few free spaces at every webinar, so if it sounds then contact us at Info@IntraTeam.com.

Other events

We provide many different events and webinars to inspire your work with the intranet and the digital workplace, including DEX, Mircosoft/Office 365, SharePoint, Change Management, collaboration, and much more.

Free online community for you

If you are interested in professional knowledge sharing about intranets and digital workplaces, you should create a free profile on our online community. We have more than 1000 members in our online community.