Theme meeting: Designing Communication Campaigns That Change Behaviour – Not Just Awareness
Theme: Designing Communication Campaigns That Change Behaviour – Not Just Awareness
This Theme Meeting introduces a practical, step-by-step method for designing communication campaigns that drive real behavioural change, not just awareness.
Attendees will learn how to define the exact behaviour they want to influence, identify the factors shaping that behaviour, and translate those insights into communication strategies that inspire action.
The session also explores how to measure behavioural impact and reinforce new habits so change becomes sustained.
What will be three takeaways/practical tips from your session?
- The factors that drive employee behavior and how to diagnose them
- A step-by-step approach to design behavior-led IC campaigns
- How to measure behavior change
The meeting will be led by Kateryna Byelova, CEO & Principal Consultant at Sage XP
Sage XP is a consultancy specialising in internal communications and corporate culture.
Non-member sign up
You can request to join the meeting as a non-member. Consultants and system vendors do not have access.
Sign up through the form below or write to Info@IntraTeam.com and we will send you more information.