The company’s ‘innovators’ and ‘early adopters’ are likely already engaged with AI. But what about the rest? Keeping them engaged despite disappointments and frustration during their learning curve is the real challenge.

In this presentation, we will share the UX research done about how to make employees adopt a new AI tool in one of the first and largest global rollouts of M365 Copilot. We’ll discuss experiences on what motivates and demotivates employees to start – and keep – using AI tools in their daily work.

Focus:

• Learnings from an iterative adoption process, where we continuously used analytics and user feedback hand-in-hand.
• Strategies for implementing AI in organizations – what to do when a lot can’t be predicted.
• The challenges we met in adoption and characteristics of our Copilot users.

This presentation will be relevant for those who want to analyze, reflect on, and manage the implementation of artificial intelligence in larger organizations. You will leave this session with ideas on what to focus on in your adoption process and how to get insights from your own organisation.

Session by Lena Egede, Independent UX Consultant and Thomas Aggs, Business Analyst M365, Novo Nordisk.